I have been to a lot of movies. We have gone to Theater's and Drive-Ins locally and out of state just for the sake of going sometimes. Most of the time you sit and react to what your seeing but that hasn't always been the case. There was a time where a few movies came out that the audience chose how it ended. It could involve a device near your seat and at a preset time in the movie, those with the device could vote on the ending. Now there is a movie called Last Call that does a little more than that. When you go to see this movie you are asked to register your cell phone for an anticipated call. During the Last Call movie, someone from the audience is called and interacts with the actor. It looks like much fun to be had.
Check out the video below and article from Jawbone.tv here
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